International TV Assn Produces Ham Radio PSA
The ARRL Letter / ARRL
September 3, 2000
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ITVA PRODUCES YOUTH-ORIENTED AMATEUR RADIO TV SPOT
The San Francisco Chapter of the International Television Association has
produced a 30-second TV public service announcement designed to assist the
amateur community in recruiting more young people to the hobby. Copies of the TV
spot are being made available to Amateur Radio clubs for distribution to local
television outlets at nominal cost.
The ITVA Amateur Radio spot
aims for youth appeal.
Each year ITVA volunteers produce a public service announcement for a
charitable or nonprofit organization. This year, they focused on Amateur Radio.
ITVA President Ken Alan, K6PSI, said he'd been hearing about the need to
recruit "new blood" into ham radio, "so I suggested it to the PSA
committee, and everyone loved the idea." ITVA recruited several San
Francisco Bay area hams to consult on the development of the story line for the
Spot producer Michelle Brown said ITVA "focused on the message on the
two concepts that most appeal to that demographic: high technology and disaster
Alan says the producers "wanted to show young people using H-Ts for
socializing and in a disaster scenario." Referring to the "high tech
world of Amateur Radio" and using rock music in the background, the
announcement points out that hams can talk to people all over the world. The
spot also depicts a simulated earthquake or explosion, where the things start to
shake, lights flicker and go out and there's a cry for help. The young, female
ham grabs her H-T to call for assistance.
The visual backdrop for local
clubs to provide their contact information.
[TV screen grabs courtesy of ITVA]
The spot concludes with an invitation to "find out more about amateur
radio" and provides a 10-second visual backdrop for a local sponsoring club
to superimpose its name and contact information. The whole idea, Alan told ARRL,
was to steer clear of ham radio stereotypes and "just show the hobby as
contemporary, high-tech and fun."
A Quicktime movie of the PSA can be viewed at the ITVA
Amateur Radio organizations may order a professional Betacam copy
to be used in their television markets at $20--which covers the cost of tapes,
duplication, and shipping.--ITVA
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by KQ6EA on September 4, 2000
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Good job, guys! Thanks for providing a professionally done resource.
by KS1A on September 5, 2000
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Right on! Finally someone who knows how to make it look cool. Way to go.