Connecticut Native is ARRL's New Membership Manager:

Sarah Dorsey, a native of West Hartford, Connecticut, is the ARRL's new--and first--Membership Manager. She officially assumed her duties at ARRL Headquarters October 5. Her primary focus will be on developing membership recruitment and retention strategies to increase membership growth. She'll also support member and customer service. While not yet a radio amateur, Dorsey says she's "absolutely" looking forward to the challenge of her new responsibilities, and a ham radio licensing class is on her short list.

"I enjoy work that is personally meaningful," she said. "I've been fascinated with learning about ham radio operators and the crucial role they played and continue to perform in the rescue and recovery efforts for Katrina and Rita. I look forward to the day when I'll also be able to work side by side with our members."

Dorsey attended Green Mountain College in Vermont and is a graduate of Charter Oak College in Connecticut. Prior to coming to the League, she served as recruitment marketing manager for a non-profit health care services organization in Philadelphia, Pennsylvania, where she managed recruitment and retention initiatives. Her professional background also includes management, marketing and recruitment positions in various disciplines of the healthcare and human services markets. Dorsey says she's now ready for a new challenge that requires essentially the same skill set.

ARRL COO Harold Kramer, WJ1B, anticipates that Dorsey's past experience will fold right into the League's goal of boosting membership and retaining current members. "More important, we look forward to her providing even more value and benefits to being an ARRL member," Kramer said. "Sarah will become a very visible part of the ARRL team at hamfests and conventions, and she is looking forward to meeting many of our members and prospective members."

ARRL Sales and Marketing Manager Dennis Motschenbacher, K7BV, earlier this year announced the search for a Membership Manager to target membership recruitment and retention. He says having Dorsey on board in that role is part of an overall strategy to "look beyond many of the League's current organizational paradigms regarding membership."

Dorsey recalled occasionally driving past the Maxim Memorial Station W1AW building while growing up in the Greater Hartford area. "That little brick building is definitely a landmark," she remarked, adding that she never anticipated one day working on behalf of Amateur Radio at ARRL Headquarters. "Now everywhere I go, I'm starting to notice antennas!"

Source:

The ARRL Letter Vol. 24, No. 40 October 14, 2005

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