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[Articles Home]  [Add Article]  

Spreading the Word About Amateur Radio

from Anthony A. Luscre, K8ZT on March 12, 2010
View comments about this article!

Spreading the Word About Amateur Radio
A Club Project

Have you ever been lucky enough to have a non-ham ask you “what is Amateur Radio?”? Usually it happens when someone sees an antenna or call sign license plate on your vehicle. You are also often busy with another task and do not have time to fully explain all the facets of ham radio. Also the inquirer is unlikely to remember or even understand everything you get to tell them.

My suggestion is a good project for your local radio club. Total cost will depend on the number of active members in your club, but will probably be less than $75 for years worth of cards. The process is five fold:

  1. Create a two-sided business card with a brief “teaser” on Amateur Radio. Provide links to a Web site with detailed information, guide to print materials for the non-computer inquirer and an invitation to your local club's meetings.
  2. Have the card printed by a local printer or via online services sponsored by office supply chain stores.
  3. Create a Web site (or refer them to my site) for information on what ham radio is and how to become a ham.
  4. Distribute the cards to all club members and ask them to put a few in their wallet or purse so they will have them available to pass out at a moment's notice.
  5. Make sure if they do visit your club, your members are welcoming.
Below are samples of a two-sided card designed for my local radio club. Please feel free to copy the text and make necessary changes to personalize it for your club.

Side one:

Side two:

I have two web sites for perspective hams: www.k8zt.com/ham and www.k8zt.com/teacher that has additional information for K-12 teachers on Amateur Radio in the classroom.

Member Comments:
This article has expired. No more comments may be added.
 
Spreading the Word About Amateur Radio  
by N2EY on March 12, 2010 Mail this to a friend!
The business-card idea is a great one! Thanks!

Here's another idea:

Set up a special-events station at local events, such as an air show, car show, town fair/block party, etc.

73 de Jim, N2EY
 
Spreading the Word About Amateur Radio  
by N5TGL on March 12, 2010 Mail this to a friend!
Very nice, I like the idea. I'll definitely have to suggest this to our club.
 
Spreading the Word About Amateur Radio  
by KC8CXZ on March 12, 2010 Mail this to a friend!
Great article!

To somewhat promote the hobby/service, I always leave my copies of 'QST' and 'CQ' in doctors office waiting rooms, where they probably get perused a bit before they get tossed. I remember once, years ago, it was gratifying to see an older gentleman pick up and read one of the issues I left at my Dentist, then put it in his briefcase! Of course, nothing may have come of this, or he could be an Extra Class 'honor roll' DX'er by now! Who knows.
 
Spreading the Word About Amateur Radio  
by KB2DHG on March 12, 2010 Mail this to a friend!
Unfortunately, I rearly get anyone showing intrest.
I can't tell you how many times I try to lure people into the shack but today people rather see sports than the arts and sceiences.

The best exposure to Amateur Radio is Field Day.
My club gets the media involved and we draw many non hams...

It saddens me that kids oe even adults today have no or little interest in sceience.
Your article is a good reminder to all of us to keep trying to bring Amateur Radio to the public eye...
Lets keep being Radio Active.
 
Spreading the Word About Amateur Radio  
by W5DQ on March 12, 2010 Mail this to a friend!
I did something very similar but with a two phased approach. On the business card front, I had my typical eyeball QSLcard with my callsign and personal info. On the back I split the card in two sections and in one section I had a couple lines about how to contact our local club and its website. I also included a couple lines about the ARRL HQ and its website for time when I am away from our local area and felt that folks that showed interest might not be interested in a club a thousand miles away but would still like to get involved. By contacting the ARRL, they could be directed to a club or organization in their local area.

I also took time if I had it at the moment to demonstrate my mobile ham radio setup and explain the differences between CB and ham radio, which seemed to me to be the injection point for many questions I received.

If I had a dollar for everytime I heard the line "I bet you can talk to Mars on that thing" in reference to my full size screwdriver antenna with 48 inch cap hat, I could probably had made a car payment or two. My reply was "Yes, it will cover MARS frequencies (unwittingly to them I was referring to the Military Affiliate Radio System :)" and I followed with a quick explanation. That usually followed with a lost-in-the-headlights look or two.

I printed these cards on standard business cards and used a lot of them over the years.

Gene W5DQ
 
Spreading the Word About Amateur Radio  
by KL7AJ on March 12, 2010 Mail this to a friend!
Good job!

I always carry "eyeball QSO" cards with me, some normal size and some business card size. Almost everyone wants the normal size ones, surprisingly.

Most of the people interested in learning about ham that I run across seem to be moderately geeky, so I certainly take advantage of that. We have a surprising number of geeks here, even in the rowdy, ruff n tumble North. The Geophysical institute up on the hill is full of rocket and robot nerds. Also, as I've mentioned in my club thread, we have close ties with the Aero sciences people...big thing up here.

Field day is great, of course, and the Yukon Quest and the Iditarod races both give a lot of amateur radio exposure, as well. We do a lot of Emcomm stuff, but we don't PUSH that un the unsuspecting public.


eric
 
Spreading the Word About Amateur Radio  
by KA5ROW on March 12, 2010 Mail this to a friend!
I take some of my QST magazines with me when I go to the Doctor or Dentist and leave them for others to read. I would suggest others do the same.
 
RE: Spreading the Word About Amateur Radio  
by W5DQ on March 12, 2010 Mail this to a friend!
"I take some of my QST magazines with me when I go to the Doctor or Dentist and leave them for others to read. I would suggest others do the same."

Good idea except I save ALL my QST's. I have them back to mid-70's (with a few holes here and there). I could do that with my CQ mags. I'll have to remember to take some with me.

Maybe when you do that, staple a few of cards to inside cover with a note to take one so those interested can 'take a card'.
 
Spreading the Word About Amateur Radio  
by K7DZW on March 12, 2010 Mail this to a friend!
Untill the ARRL removes it's head from you know where I can't support anything that encourages more operators. On any contest weekend there is no room to operate on the favorite/usable bands due to overcrowding.ARRL continues to refuse to set aside a portion of ALL BANDS as out of bounds to contesters. I also strongly oppose the use of ham freq's by anyone who is on a payroll.Emcom has ample bandwith and OUR freq's don't need the competition.The next ugly trend will be the creation of repeaters that are closed to operators not engaged in Emcom. It has been tried in SW Washington.Hams need to quit inflating their egos by claiming they are an integral part of emergency communications.Now I have made some new friends :)
 
Spreading the Word About Amateur Radio  
by G0GQK on March 12, 2010 Mail this to a friend!
I wish someone locally would leave some copies of QST in my doctors reception area, I'd be down there every month.! A regular visit would be a worthwhile activity, but I wouldn't bother the doc for any pills.

Mel G0GQK
 
RE: Spreading the Word About Amateur Radio  
by QRZDXR2 on March 12, 2010 Mail this to a friend!
Be very careful as ham radio could be considered a spy network (also for the teleban) or any other group that could use the ham bands for transmitting encoded messages. Report any and all... suspicious messages/ transmissions to the FBI immediately... (oh wow...)

...As taken from the ARRL in 1939...

the use of the ham bands could become a right to use battle ground... think about it...could some of those other AM/SSB calls you hear on CW be terrorist plotting?

I wonder what it was like back in 1940-1 for a ham operator.. was he viewed as a good guy or ....

So when your handing out the cards make sure your not promoting some whacko to use the ham bands for things that might be used for terrorism.

I am surprised that homeland security is not requiring background checks for ham licenses. It is the area which I am sure they will eventually get around too.
 
RE: Spreading the Word About Amateur Radio  
by QRZDXR2 on March 12, 2010 Mail this to a friend!
As to the ARRL...and bandplans... wait till the Region 2 meeting takes place... sort of between a rock and a hard place for what they have on the agenda for a band plan... no more CW...its a big free for all across the ham bands... indeed CB has come to the good old band plan...

Won't have to wait long to see how money is talking again over at the Headquarters.

I don't think I could promote ham radio for youngsters to get into... with all the great conversations going on. One also needs to have about 4 thou to join the elete group of operators now a days for a radio that gains respect umong the group.

I can see how cell phones, text message and internet are walking away with the youth of today. Ham radio is a anchent art... practiced by old timers... in reality.
 
RE: Spreading the Word About Amateur Radio  
by k5tr on March 12, 2010 Mail this to a friend!
Some good ideas. I love amateur radio - even after 33 years - I still am excited about amateur radio.

Thank you for some good ideas on how to promote amateur radio.
 
Spreading the Word About Amateur Radio  
by KJ4IDH on March 13, 2010 Mail this to a friend!
Great suggestions since I am always looking for ways to promote the hobby.

If I may offer some critique, you have a lot of broken links on your site.
 
RE: Spreading the Word About Amateur Radio  
by K8ZT on March 13, 2010 Mail this to a friend!
I am planning a major upgrade to my web site, but unfortunately I am in the middle two major updates on web sites for my day job, so I am waiting for a breather to work on my personal sites.
 
RE: Spreading the Word About Amateur Radio  
by KG4TKC on March 13, 2010 Mail this to a friend!
K8ZT,

Thank you for a well done article. I am going to pass along some of your ideas at our next club meeting. I may try to make up a few different cards with some of your ideas on them to show. Even a small club in a small town,such as we are,needs to get information to those folks,both young and old, who have become interested in amateur radio and are wondering where to turn to take the next steps. You also have a most excellent website,I got lost chasing the Radio History links,,,:) Thanks for the good job on your article. 73,KG4TKC
 
RE: Spreading the Word About Amateur Radio  
by KD8CGF on March 13, 2010 Mail this to a friend!
For those ham clubs which have clubhouses, I would suggest regularly scheduled open houses on the Field Day format, where the public could see, sit next to, and maybe operate under the supervision of a control operator. There is a long and abstract path between knowing about amateur radio and actually participating in a QSO.
 
RE: Spreading the Word About Amateur Radio  
by QRZDXR2 on March 13, 2010 Mail this to a friend!
After listening to the Utah Beehive net today on 40, and the interfearance that was going on between groups that ARR was promoting, I wouldn't let my kids even get near the ham radio.

It was just like the 40 meters wars in the 70's. Everyone had a comment and some were down right crude.

Its this kind of ham radio that one needs to protect their kids from.

At least on the computer we can monitor for pervs but on the ham band its a little hard to screen out the warriors and cannon faudder.

CB has come to ham radio on SSB. Thank goodness for CW and RTTY where this hasn't come to be yet.

I am sure that parents of the K-12 would only listen for about a min. and cut the plug off the expensive radio and tell johnny to go outside and play.

Not very productive and/or constructive use of the frequency when it all breaks loose. ARR then went up the band and jumped on top of another conversation which excited the ants on that hill to make more comments.

The card idea is good but the band useage is not. I can see why, after hearing todays sicko's, schools have ban ham radio stations these days. As the bands get better I am afraid that things will get worse for young ears' and tempers of the users.

Our club has a callsign that is printed on business cards which already have the "be a ham" that ARRL suggested on the reverse side. The club has since fallen apart due to lack of age'd members which are going into retirement nursing homes.
 
RE: Spreading the Word About Amateur Radio  
by N0SOY on March 13, 2010 Mail this to a friend!
Good Idea

One of the problems that Ham and other hobbies have is that there is not only a lack of knowledge but also a lack of a frame of reference. When I was a teenager in the 70's CB was everywhere. (I know, I know, I was once a evil CBer. Now that we have that out of the way) Almost everyone's dad had one in the car and the first thing we put in our own cars were CB radios. Many of us got exposure to radio from those evil CBs. But also if you remember CB was in tv shows and movies on a regular basis. So many were exposed to it. The space program go a lot of kids interested in science and engineering. Many of the engineers and scientist got interested then. Ham radio and other scientific hobbies need exposure in a positive way. Take a look at what some of the astronomy clubs have done. Star parties. Setting up a telescope for free observing. You can not get near the place. Hams should do the same thing. Set up the radios and let people see first hand. Not the lame field days that end early but evening and night events that could be coordinated with a local astronomy club. A kid talking to someone overseas or to a astronaut on the ISS would have a greater influence then all of the talking could do. My Dad use to tell my brother and I when we were kids " Don't tell me what you are going to do, Show me. "
 
Spreading the Word About Amateur Radio  
by AB6ND on March 13, 2010 Mail this to a friend!
Since my first license in 1947 I've learned not to waste time with someone disinterested in ham radio.

On the other hand, if someone is genuinely interested in our hobby, there's no stopping them. It's a joy to spend lots of time with them.
 
Spreading the Word About Amateur Radio  
by N8BHL on March 14, 2010 Mail this to a friend!
Good enthusiasm and ideas! I noticed one link from your site should be cfarc.org, not .com. Good luck!
 
RE: Spreading the Word About Amateur Radio  
by AB6ND on March 14, 2010 Mail this to a friend!
Thanks 8BHL for the comment. I'm not sure if it's complimentary or sarcastic.

If it's the latter I guess that's the penalty I pay in this PC, Touchy Feely age for expressing my thoughts honestly.

73
AB6ND
 
RE: Spreading the Word About Amateur Radio  
by AF6WI on March 16, 2010 Mail this to a friend!
My wife and I will be operating Special Event Station K6M at Maker Faire on May 22 & 23 on 20 meters (we'll put our expected frequencies in the QST Magazine). It's a very nice draw to the crowds at that event when they hear what is obviously not regular radio - they think we're part of the emergency service, so we get to explain things.

We do photos and videos and put them on flickr for more attention:
http://www.flickr.com/photos/civex/sets/72157612668666389/
http://www.flickr.com/photos/civex/sets/72157618847679382/

Since it's Maker Faire, we tied into the event - Louise made our shirts; we used QR-Codes (there's a group for that on Flickr) and had people photograph the desired code instead of handing out paper (some people are tree huggers, some are geeks, and some are both). And we also got brochures and pamphlets from ARRL, and catalogues from HRO, so we did kill a few trees.

Special Event Stations at events you like are a _blast_! We have had a ball the last 2 years and plan on it again. We've had the same people volunteer 3 years in a row (plus and minus a few, of course).
 
RE: Spreading the Word About Amateur Radio  
by BHARDIMON on March 17, 2010 Mail this to a friend!
Outside the world of ham radio, most people try to stay up-to-date with the times so your constant attempts to recruit people back to the world of 1950 will always fail. It's kind of like convincing people to write letters and send them in the mail instead of using email or spend an evening at the drive in theater. Undoubtedly, some old geezer will respond and says he always writes personal letters and never uses email, also goes to the drive in every Saturday night and doesn't own a cell phone...yes there's my point. The hobby of Ham Radio smells like that moth ball odor in an old persons house.
 
RE: Spreading the Word About Amateur Radio  
by AB6ND on March 17, 2010 Mail this to a friend!
Thanks for your comments BHARDIMON (gee that's a funny callsign) and it confirms my comments on March 14th.

Yes of course being an old timer my house would reek of mothballs and various ointments. However, the overpowering smell of Ozone when I fire up my QG Spark transmitter, clears the air - in more ways than one.

73 AB6ND
 
Spreading the Word About Amateur Radio  
by KE7IPY on March 17, 2010 Mail this to a friend!
You left out how fellow hams will be incredibly rude to you and treat you like crap because you didn't get interested in Ham Radio 30 years ago when it wasn't as easy to get a license :)
 
RE: Spreading the Word About Amateur Radio  
by AB6ND on March 17, 2010 Mail this to a friend!
Oh sorry, I didn't mean to upset you 7IPY.

Actually I've never encountered incredible rudeness in Amateur Radio except for some forums. I guess a forum brings out the beast in Hams just as mild mannered people change as soon as they drive a car. Lots of lights flashing, horn blowing and fist waving.

73 AB6ND
 
RE: Spreading the Word About Amateur Radio  
by KB5ZXM on March 18, 2010 Mail this to a friend!
This topic has been on my mind for a few months, Since the average age of our ARES group is 99 yrs <grin> I am one of the Pups at 58 yrs. I am disabled but i help where I can. The question of how to get New Blood is a matter of being able to respond to any Emergency and being able to respond well.
Since the ppl we hope to draw from are Hamms, it seems to be prudent to plant some seeds, so that we will have the 30 thru 50 something aged ,civic service minded operators to take our place.
Most of the ppl I get inquiry from are "wanna be CBers" and " Tired of being CBers" who want some thing better. But CB/11,meters is where the conversation starts.I have to start with common ground,<I had CB when I was like 8 or 10, Amphenol made it 4ch crystal>
When the weather gets better I plan to go sit in front of the Diner, with a HF rig, and a sky hook,sitting on my tail gate. drink coffee and wait for folks to ask what it is?
I may need legal Representation,the other clubs may say I am poaching.
But the Cards is a good Idea,The folks who don't want, to have new ppl on the bands, have forgotten where they came from.
 
RE: Spreading the Word About Amateur Radio  
by W2FFQ on March 18, 2010 Mail this to a friend!
I wonder if there isn't a "heritage" and/or "do it yourself" angle that could be put to better use in promoting the hobby. I find those aspects to be very motivational.

Recent events notwithstanding, I often think the ARRL over-leverages Emcomm as the primary MO of amatuer radio. As important and viable as it is, and as good an argument for spectrum defense as any, from a public relations perspective there are many other facets that would likely be more successful at developing new interest in the hobby.

Given radio's rich history, and the fact that it is very much an inter-disciplinary pursuit that rewards the self-sufficient, there is much there to chew on from a PR and marketing perspective. For one, the hobby has great potential to appeal to folks inclined to learn and build things. There is so much to figure out in designing and building a station (even if it was store-bought vs. homebrewed), that I would argue licensing is only the very beginning, a ticket to figure things out via practice vs. quiz questions (even when you had to know code, that didn't solve for what you really needed to know either).

Assembling the basic knowledge, working with your head and your hands on something other than a mouse and keyboard can be very refreshing, esp. for folks tied to a pc during the day as part of their work week.

Just a thought in response to the great ideas promoted by this article and some of the related postings.

73, Jeff W2FFQ
 
RE: Spreading the Word About Amateur Radio  
by AB6ND on March 18, 2010 Mail this to a friend!
Thanks for your comments 2FFQ.

One of the things which made it easier to enter the ranks of ham radio in the past was Short Wave Listening. Most of us had our interest kindled in ham radio as a short wave listener. Years of listening to hams meant that those of us who decided to get a transmitting license were more or less at ease when we first transmitted and we joined in without the need for weather reports and discussion of our age etc.

Just a thought and I hope it doesn't offend anyone.

73 AB6ND
 
Spreading the Word About Amateur Radio  
by KF7BRW on March 19, 2010 Mail this to a friend!
Another good way to spread the word about Ham Radio is to contact special interest groups or hobbyists where Ham Radio could be an adjunct. The obvious match of course are RC Modelers but there are others. Members of the local astronomy club might be particularly interested is how amateur radio operators use satellites to communicate, talk to the International Space Station, and even bounce signals off the moon. Members of a meteorology/weather club might be interested in a presentation on how amateur radio operators provide up to the minute ground observations on severe weather conditions through SKYWARN. Those folks in your community who are into backpacking, back-country hiking, rock climbing, cross country skiing or snowshoeing, just might be ripe for a talk on QRP operations. And these are just the tip of the iceberg. There are lots of overlapping hobbies out there. Use your imagination and get out and spread the word.


Mike
KF7BRW
 
RE: Spreading the Word About Amateur Radio  
by WA2JJH on March 23, 2010 Mail this to a friend!
Very nice post. Nifty cards. Your almost evangelical methods are refreshing.

two methods of mass promotion never came to fruition

One was a group producing a live Public access TV show. We had one a long time ago in NYC.

The FCC actually did the right thing with the cable TV folk.

In NYC, we have 6 public access channels. One can get free shooting and editing if you train on the equipment and work on other peoples shows.


Question? What the heck happend with Low power broadcast FM radio. LPFM
They were supposed to be non commercial public Access!!

Talk about a great way of spreading the word. You can purchase 10-30W 88-108MHZ transmitters on EBay.
I got a few from ebay. A nice stereo broadcast FM
transmitter strip cost me less than $200 for a 7watter.

Tested the stuff up into a dummy load. Spectrum is very clean. Stereo seperation was greater than 50db.
The built in 75ms standard pre-empassis and compresssor was 100% commercial Quality.

These Gems are not the wireless mic garbage from many a Hams youth. I built the 4 transistor deluxe TX when I was 9 years old. The FM modulation was really AM modulation. Frequency deviation was caused by the instable L/C oscillator.

The new designs are a cut above the legal to own, illegal to use 1W TX from Ramsey.
Also on Ebay are pro quality mixers, multi-bay omnidirectional antennas that have 6-8 db of gain.

If anybody won the FCC Raffle for a 100w ERP LPFM ticket, did you go on air or sell out as many did.
In NYC 6 Pirate FM LPFM got busted. So, it shows the FCC was for real.


That would be my dream to be legit. One can make their own programming promoting good ol ham radio. I believe the ARRL has Ready to broadcast talk show on Ham radio.

One can get a decent grade A contour of 5 miles.
30W X 6 db gain is about 125Watts ERP of 75kc wide stereo.
It would be one ultra hot way of spreading the ham radio's proud history. Heck, the first FM commercial station was done by Major Armstrong. He was one of the pre-fcc days of ham radio.

I would think a Ham with a LPFM ticket, tx and antenna would draw in tons of people that would work and learn then earn a ticket.

Would it be legal to link a 2M repeater with LPFM?
If legal, Hams can be man on the street reporters.
With a dual band H-T, the Ham/reporter can give his broadcast on a 440 STL(studio/remote to LPFM BDCST transmitter link, while he gets his cues and direction.

All I can do is test my LPFMs into a dummy load.
Sorry for rambling. Everbody has their dreams.
73 DE MIKE WA2jjh. I will be in Asia for a month.
I will have HF with me. Look for me DX @14.015CW or 14.178 USB 4/5-5/7
 
RE: Spreading the Word About Amateur Radio  
by WA2JJH on March 23, 2010 Mail this to a friend!
Very nice post. Nifty cards. Your almost evangelical methods are refreshing.

two methods of mass promotion never came to fruition

One was a group producing a live Public access TV show. We had one a long time ago in NYC.

The FCC actually did the right thing with the cable TV folk.

In NYC, we have 6 public access channels. One can get free shooting and editing if you train on the equipment and work on other peoples shows.


Question? What the heck happend with Low power broadcast FM radio. LPFM
They were supposed to be non commercial public Access!!

Talk about a great way of spreading the word. You can purchase 10-30W 88-108MHZ transmitters on EBay.
I got a few from ebay. A nice stereo broadcast FM
transmitter strip cost me less than $200 for a 7watter.

Tested the stuff up into a dummy load. Spectrum is very clean. Stereo seperation was greater than 50db.
The built in 75ms standard pre-empassis and compresssor was 100% commercial Quality.

These Gems are not the wireless mic garbage from many a Hams youth. I built the 4 transistor deluxe TX when I was 9 years old. The FM modulation was really AM modulation. Frequency deviation was caused by the instable L/C oscillator.

The new designs are a cut above the legal to own, illegal to use 1W TX from Ramsey.
Also on Ebay are pro quality mixers, multi-bay omnidirectional antennas that have 6-8 db of gain.

If anybody won the FCC Raffle for a 100w ERP LPFM ticket, did you go on air or sell out as many did.
In NYC 6 Pirate FM LPFM got busted. So, it shows the FCC was for real.


That would be my dream to be legit. One can make their own programming promoting good ol ham radio. I believe the ARRL has Ready to broadcast talk show on Ham radio.

One can get a decent grade A contour of 5 miles.
30W X 6 db gain is about 125Watts ERP of 75kc wide stereo.
It would be one ultra hot way of spreading the ham radio's proud history. Heck, the first FM commercial station was done by Major Armstrong. He was one of the pre-fcc days of ham radio.

I would think a Ham with a LPFM ticket, tx and antenna would draw in tons of people that would work and learn then earn a ticket.

Would it be legal to link a 2M repeater with LPFM?
If legal, Hams can be man on the street reporters.
With a dual band H-T, the Ham/reporter can give his broadcast on a 440 STL(studio/remote to LPFM BDCST transmitter link, while he gets his cues and direction.

All I can do is test my LPFMs into a dummy load.
Sorry for rambling. Everbody has their dreams.
73 DE MIKE WA2jjh. I will be in Asia for a month.
I will have HF with me. Look for me DX @14.015CW or 14.178 USB 4/5-5/7
 
RE: Spreading the Word About Amateur Radio  
by KE7IPY on March 25, 2010 Mail this to a friend!
I'm just kidding around, but I do warn people about how a vocal minority online will routinely mistreat new hams simply because they weren't hams when it was harder to be a radio amateur. It's an unfortunate fact that I'd rather the newbies not have to learn the hard way.
 
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