I like how fast it loads without all the flashing ads we see everywhere else. I put the site in the Firefox search list in the address bar,and just type call signs into that,and fast as a click the page loads with the important data. You can also click on show map or the FCC ULS data once the page loads. And as an added bonus,if you check the page info,it does not load cookies into your browser. Callook has become my default call sign lookup page. 73
I'm glad that you like the site, and that you've discovered all of its benefits!
Josh / W1JDD