Trisha: You're absolutely correct on all accounts.
Also I have worked for companies where the owners (and sales and marketing types) are geeks and they get as excited as we did by new and better ways of doing things.
It's difficult not
to become "jaded" in our outlook because for every one of these there are ten times that many who fall into the category of: Build it - Sell it - Forget it.
I do understand Elecraft has two things going for it.....no doubt more, but the two that impresses me is that they're an American company trying very hard to stay in business and in spite of that difficulty they continue to bring out exciting new products and improvements to the old ones.