If you're building a new house, you can really go to town. You could put a ground ring around the perimeter of the house, which is one of the options the National Electrical Code allows for an AC safety ground. You could build a Ufer ground, in which you tie together all the rebar in the foundation and get a big capacitance to ground. You could play with conductive concrete (example brand name "Conducrete"), which has conductivity as good as or better than a marsh.
Because of skin effect, the RF components of lightning won't want to follow a vertical ground rod deep into the earth(*). Radials are very good for handling this, not to mention being a ground plane for your antennas. You could lay down a mesh of wire from your unlimited supply of copper over the entire yard before the landscaping goes in.
An ideal system will use copper strap rather than wire for the grounding connections.
Ooh, and you can build a bulkhead into the walls! Then you could use it as a feedthrough for the TV cable, telephone, etc. as well as your antenna feedlines, and eliminate all sorts of chances for ground loops.
All this is much easier when the house is being built. I'm kind of envious.
73 de Fred KC7YRN
(*) Sandia did some tests on this. Here's a picture of the flashover in between the vertical ground rods: http://www.saeinc.com/faqdetails.cfm?ID=2