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Author Topic: NC-173 and a Schlitz - Ham in 1951 Beer Ad  (Read 6082 times)
K0OD
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Posts: 2546




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« on: February 14, 2010, 09:22:36 PM »

Ad reads: "Here's a message from Milwaukee"

Smartly dressed op sits at well appointed station while adoring wife serves a Schlitz... on a tray, no less.

http://www.digitaldeliftp.com/DigitalDeliToo/Images/LIFE-Magazine-Schlitz-ad-52-01-07.png

Love the call letter-personalized chair.
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KB2FCV
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Posts: 1159


WWW

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« Reply #1 on: February 15, 2010, 11:24:46 AM »

I'd love to find a poster of that ad.. would be nice hanging up somewhere in the shack
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K0OD
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Posts: 2546




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« Reply #2 on: February 15, 2010, 12:34:55 PM »

I thought I had discovered that ad but I find from Google that hams have been discussing it online for a few years. The illustrator, John Falter, was a highly regarded artist, but apparently not a ham.

Falter was accurate in showing the ham wearing a tie. Shack photos prior to the mid-60s often show ops dressed impeccably.

Real puzzle is who is "W3H.." depicted on the chair padding. The few cards shown on the wall include three other W3 calls. Falter lived in Pennsylvania later in his life. Anyone have an early 50s callbook?

Oddly absent from the 1951 ad is a Morse key. I'd like to think Falter did a follow up version with the ham working CW and his wife --looking even more adoring-- dressed in a scanty baby doll teddy. LOL!

My, how times have changed!
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W0DKM
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Posts: 49




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« Reply #3 on: February 28, 2010, 04:27:26 PM »

My wife is at Walmart right now. Getting me a 24pk of Busch beer and some Cigs.
She's the toothless gal in the plaid CPO, dirty white sweatpants, and work boots.

oknr
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KE3WD
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Posts: 5694




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« Reply #4 on: February 28, 2010, 05:06:29 PM »

And the refrigerator is on the porch...
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K0BG
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« Reply #5 on: February 28, 2010, 05:13:38 PM »

What fridge?
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W0FM
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Posts: 2054




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« Reply #6 on: March 04, 2010, 01:02:46 PM »

She's a pretty typical 50's wife.  June Cleaver without the pearl necklace and wearing her Stewardess outfit. 

Did you notice that the door has no door knob?  Every ham's dream.....beer delivered to them in the ham shack and NO WAY TO GET OUT!

Terry, WØFM
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VA3DXV
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Posts: 109


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« Reply #7 on: March 05, 2010, 07:19:25 AM »

Thanks for that! It prints awesome on 11x17 heavyweight gloss paper... this will be going up on my wall!!!

Would be interested in more images like this!
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WX7G
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Posts: 5987




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« Reply #8 on: March 05, 2010, 07:25:56 AM »

That ads makes me thirsty for a Schlitz!
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KY6R
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« Reply #9 on: July 10, 2010, 05:02:44 AM »

Seeing this ad makes me believe in heaven after all . . . . .
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KD8DEY
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Posts: 352




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« Reply #10 on: July 10, 2010, 08:14:45 AM »

That ads makes me thirsty for a Schlitz!

Growing up in the 70's I had their belt buckle.

Also be careful, Schlitz was also famous for giving you something else that started and ended with a "S"
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AE4RV
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Posts: 948


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« Reply #11 on: July 10, 2010, 08:59:36 AM »

My favorite Falter print can be purchased here:
http://navymuseumstore.com/store/product/12296/PRINT-WAVE-RADIO-OPERATOR-CANV/
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W0EAJ
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Posts: 15




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« Reply #12 on: July 21, 2011, 12:40:45 PM »

The artist's name is JOHN FALTER.  He did numerous Saturday Evening Post ads, and quite a few FOR Schlitz.  Guy must have BEEN a ham, or had a darned good technical advisor.  The receiver looks kind of like an RME with the matching Preselector, but I definately agree - it's an NC-173 (I restored two of 'em)

Tom D. W0EAJ
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KG4LMZ
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Posts: 102




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« Reply #13 on: July 21, 2011, 03:01:27 PM »


Unfortunately that's coming up "404 - Not Found".
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KA5N
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Posts: 4380




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« Reply #14 on: July 21, 2011, 04:19:09 PM »

You will note that the call on the chair shows three complete
letters/numerals  "W3H" but there is the beginning of another letter which is almost covered by the hams back.  So it is a standard 2 X 2 call.  What the extra letter is, one can only
guess.

Allen
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