I think everyone knows that buro work is a thankless job, but I believe no one will have their attitude changed, regardless of what they see at ARRL HQ, if they can't pry their cards out of their district sorters. I think some clubs go into the sorting business great guns and all enthusiastic, only to burn out over time. Sorting gets relegated to the back burner when sorters get old or die or become inactive in the club. It's hard to provide reliable service over the long haul.
I'll have to take issue with that last statement, at least as far as the second district is concerned. The North Jersey DX Association has run the 2nd district bureau continuously since 1957, and we provide an excellent service by and large. The bureau is our biggest responsibility and nobody joins the NJDXA without making a long-term commitment as a bureau sorter; either as a primary or a letter manager.I do agree that it can be a thankless job at times but if a letter manager keeps in contact with his or her subscribers it can be rewarding. At a local hamfest last week I met one of our subscribers. He didn't know me but saw my NJDXA badge. He asked if I was a volunteer with the bureau and went out of his way to thank us. He asked if I knew his sorter, and as it turned out, it was me (he holds an O call). We chatted for about several minutes about the bureau and how great an option it is for him and I was glad to be of service.
I've chatted up a few O call holders when I'm running in smaller contests; if they're subscribers I mention that I'm the guy who handles their cards and if they have any complaints or compliments to drop me an e-mail. If they're not, I give them the URL of the club if time allows.