"Lessons from London": How about ALL contesting that would normally be done in 4 years to be done in one two week period?
The Olympics are held every two/four years. The WRTC is held every four years.
Qualifying events, tennis tournaments, track and field events, dressage, swimming competitions are held every day of the week,
If you want contesting to be like other sports (and have a contest every day of the week), just say so.