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New CEO Aims to Reshape ARRL Objectives, Refocus ARRL HQ Structure:

from The ARRL Letter on February 7, 2019
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New CEO Aims to Reshape ARRL Objectives, Refocus ARRL HQ Structure:

A plan by ARRL CEO Howard Michel, WB2ITX, to reshape and reorganize the management structure at ARRL Headquarters will go into effect on Monday, February 11. The ARRL Board of Directors endorsed the plan during its Annual Meeting on January 18 - 19.

"I see ARRL as a membership association, a business, and a 501(c)(3) public charity. As CEO, I intend to strengthen all three aspects. And all three must remain in balance for ARRL to function effectively," Michel said.

"As a business, ARRL is not just QST magazine, The Handbook, DXCC, or the VEC program. We can't allow ourselves to continue to think within those traditional parameters," he continued. "ARRL's businesses are not membership, publishing, and advertising. ARRL's businesses are value creation, value delivery, and advocacy. I plan to architect ARRL along those lines."

The reorganization has three key components. The first major change is the creation of a management council (MC), a deliberative and generative body to discuss ideas, operations, and long-term planning for ARRL. The group's goal is to foster horizontal lines of communication within the organization. Direct horizontal lines of communications are much more efficient than "up, over, and down," Michel offered.

"ARRL's businesses are value creation, value delivery, and advocacy." -- ARRL CEO Howard Michel, WB2ITX

The second key change, Michel said, is the addition of a Product Development Manager. This individual's responsibility will be to create new ideas for products and services, create pilot programs to quickly test those ideas, and then -- if the pilot programs are successful -- transition them to operations.

Third, he said, is creating the position of a Marketing Communications Manager. "Our brand works with our traditional members. It is not working for newly licensed hams," Michel said. "If we are to create a demand for the value we bring to Amateur Radio, we need a coordinated and consistent message, across all forms of media that resonates with current and potential members."

The Board also endorsed the purchase of a modern association management software system that should dramatically improve ARRL members' experiences, Michel said. Read more


The ARRL Letter

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