You're implying that everything has to be a thrill. Is checking into the weekly club net a "thrill?" Is working yet another PSK31 macro station a "thrill?" Spending an hour in a pileup trying to get a rare DX station in the log?
Very little in amateur radio is thrilling. And maybe that's a good thing. APRS as a utility is a great thing, but hardly thrilling. A reliable but boring network has a place in search and rescue, asset tracking, weather monitoring, and general alerts.
I recently drove from Colorado to Michigan to visit family. My family was able to track my progress and knew that I was OK. That's not very thrilling, but it added a lot of peace of mind for my perpetually worried father.
And remember, we aren't really using all of the capability of the APRS system. It can be used for SMS-like messaging, and the original idea was to just let your friends know what you're up do (ex: K0JEG - listening to the maritime net on 20 meters). No position necessary, but helpful.