I think having new and different activities for club members to do helps a lot. Consider putting together a kit build. Do a SOTA activation. Put together a balloon project with a local school. Get a crew together and help some put up a new antenna for someone. Try something different at your next field day (we added a satellite station and an ATV setup last time and both were hits). Consider putting together a team to enter a contest or to help with a special event. There are lots of options. Once you try a few, you'll pretty quickly find out what gets your members excited.
The other thing that has worked well for us is to really focus on bringing new and especially young people into Amateur Radio. For those of your who are concerned about changing club momentum in a positive way, this is a great approach to take. Check out the HAM Nation video on our home page (
http://n1fd.org) for some more ideas on how you can go about this.
Our club was a somewhat of a turn around situation a few years back. We've been doing these sorts of things for about 2 years now. In that time we have almost tripled our membership to over 135 folks. The hardest part of all of this is getting started.
All you really need is two or three members who are committed to these kinds of things to get the ball rolling. This is especially true if you focus on the new and young HAM idea. We are finding that lots of people really want to get into Amateur Radio. All they need is for someone who is a HAM to reach out to them, help them to get licensed, and then most importantly - help them to get on the air and to get active in the hobby.
- Fred AB1OC