I bought precisely one Pelican case, the kind where you customize the foam yourself. Have fit an HF rig and a variety of support gear (e.g. microphones, CW keys, etc.).
Cost 150 dollars the first time, 75 dollars to replace the foam when I changed rigs. That's over 15 years.
Taken my rig all over the Caribbean with it. Never regretted the money. If I was into Ecomm in a serious way, I wouldn't think twice.