I thought the 7300 was easy to use and figure out.
The audio was thin and the tuner was useless, but the radio was easy and fun to operate.
The Yaesu's I had were nice working radios, the tuner was much better (but still not an Elecraft), rx audio was ok, but operating them was NO fun at all.
Maybe the 10 is better with a touch screen, but I like a knob or two more.
Band buttons are nice, one for each band, same with mode, I like a mic gain and power output knob, and a bandwidth/shift knob set and rf gain.
Set and forget things are fine in menu's, things you use all the time should be easy to get to and not menu item 66.
Icom seems to have that part down pat.