I, too, think the rebate concept is a thing of the past along with "send in your box tops". Why can't they just issue the rebate to the sellers and announce a price cut, via social media and banner ads? Now THAT would be 21st century!
AN aside to the rebates being processed though the internet, is the focus on electronic media versus print media itself.
In the "old days" when there was a purge, they burned books, but they had to FIND ALL THE BOOKS. Now all they have to do is deny access to the internet.
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Here's a link to a video that shows how it was in the really "old days"...
https://youtu.be/yUQRbqc2qtY"The more things change the more they stay the same" which also sound cool in French.