And I think I made my point that "more lost sales" can be cheaper in the long run for a company trying to keep their books out of the red. W9FIB, when you say, "...does not mean that everyone else can find it that easy," you're teetering on the border of the problem of soft bigotry of low expectations. No matter what angle you look at this, no matter what side you're on, I think this phrase sums it up --> you can't fix stupid.
For the time being, we still have a choice. We can purchase that product or service, or not... for what ever reason. I've chosen not to purchase many products/services based on how I was treated many times. I hope it stays that way. The alternative is much much worse.