ICOM IC-7300 has a good receiver if used in a quiet to average location. Receiver falls apart in noisy locations and others report the same. It is a noisy receiver to begin with, but operating the DNR on level 4 at all times quiets the receiver down to low noise. Also, not using RF gain at full gain. The IC-7300 was selling at $899 and was unbeatable at that price. However, it sells for $1249 now with the $100 mail in rebate. The FTDX-10 at $1299 is the better deal now and the low price was not a Xmas special. It is $1299 today (1-03-2022).
The IC-7300 was so good for the money at $899 it affected used transceiver prices that were lowered for a sale. That was serious performer for the price.
https://www.hamradio.com/detail.cfm?pid=71-002065The 7300 is still 999.95 after rebate today 1/4/2022 so a 300 dollar difference.
Whether the 10 is worth the $300 difference or not, mostly depends on two things, CW performance and preference for the Icom operating system. By all reports the 10 is the better CW rig. Personal opinion, is that I prefer the Icom operating system for ease of use. That includes ease of upgrades. But I can tell you this, if the Audio peaking filter that the 10 has and the 7300 does NOT have works as well as the one in the 7610 which I do have, then if you operate CW, it is worth it.
Not that I haven't made plenty of CW contacts with the 7300, but when it gets serious with low signal levels, I switch to the 7610 every time. The audio peaking filter is just that effective.
I frequent a tractor forum a lot. And these debates remind me a lot of the debates on the tractor forums about the preferences of the type of pedal activation of hydrostatic transmissions.
You have basically two types. The single "treadle pedal" of Kubota and a few other brands, and then you have the "twin pedals" of the remainder. The debates get very heated at times. And are about as productive as these "which brand of transceiver" rants over here on this forum. I have owned tractors of each of these setups. You get used to the one you have pretty quickly. Although some have said they just could not get used to one or the other of them.
You don't want to get into the debate over R1 (agricultural type) tires VS. R4 (industrial type) tires. It goes on forever, and there just isn't a consensus or end to it.

OH, if anyone wants to know I have a Kioti branded tractor, with "twin pedals" with R4 industrial tires, and the trade in was a Kubota branded tractor with the "treadle pedal" and R4 tires. Just so you know where I stand.
