Rob,
1) While I agree with you, it does seem short-sided to me.....to not update a website, provide ordering info / delivery timelines, etc., is (in my opinion) a big over-sight!
But, I'm not running the company...If I was, there be plenty I'd change [like a manual-tune 9500 / 8877-equipped 8410....as well as the big 1.5kw+ Promethius, etc.]....an online-ordering store AND a way for those who've ordered one to track their progress on the waiting list!
So much business today is done through company websites…information, updates, and ordering. Why is the Alpha website so inaccurate and out of date? The site states that the 9500 is “available for immediate shipping”. Really? If you click on “buy”, it takes you to some COVID-19 explanation about repair services.
You’d think that the site would *at least* advise a potential customer to email them to order, and advise of a 60-75 day wait, like John states above. What company has “no desire to activate their website store nor on- line ordering”? And leave you hanging?
This forum topic would never have gotten posted if the website was up to date and accurate with their information. I wish them the best, but their merchandising strategy leaves much to be desired
Heck, we can get more info from the guy making videos for HRO, than from the Alpha website itself!
Have a look!
https://www.youtube.com/watch?v=SZCFp_WAHa0And, Rob, your next-to-last sentence here is so perfect! If they'd just update things and operate like a 21st Century company, there would be no need at all for this topic / thread at all!

2) And, BTW, while I usually would never consider posting my personal correspondence here in public....I get the impression that some think I'm BS'ing here?
So....
So, here is a quote from an email I received from Mike D. at Alpha, this past Friday, at 1:23pmEDT:
Right now I would say delivery of a 9500 by end of third quarter.
You really want to be on the list to lock in your place. It is hard to do things now as you know because of limited employees, parts, etc. We have parts!
73,
Mike N8WFF
He included his phone number, but I'm omitting that here.
But, if anyone wishes to order an amp from them, you can just email them at
sales@alpharfsystems.com
Or, call 'em.....or look Mike up on qrz....he isn't hard to get a hold of...
3) To sum up....
Yep, I agree it's a pretty short-sided way to do business these days!
And, while I'm a pretty "easy sell",
I'm still not buying a new Alpha.....so, how in the world are they going to convince the average ham, let alone the skeptics / cynics out there?
Yep, a simple update to their website and a way to track the progress of your order would go a LONG way to reduce the skepticism!
73,
John, KA4WJA