The number one problem with modes like Olivia (and getting there even with the PSK stuff with new variants creeping in) is that it isn't really standard.
There are too many parameters and too many sub modes which amount, in practical terms, to the equivalent of dialects in language.
The vast majority of hams
do not want every QSO on a conversational digital mode to become a snipe hunt.
I don't know how, at this late date, we can all agree on some sort of Olivia mode that everyone uses or at least
everyone uses to CQ and then tells how to switch to the desired one..
The latter, if we could somehow establish it, probably gets Olivia many more fans. But, we don't even have that and, to my knowledge, no one is working on that or promoting that.
As as result, when I see what is probably an Olivia signal, I move on. It's an entirely unnecessary adventure.
We could, if we wanted to, turn ordinary RTTY into the same thing. There's actually all kinds of shifts out there. There are even alternate "alphabets" to the ITA-2 that we use. There are also alternate speeds.
But, while we could vary all of that stuff and maybe once did, we smartly standardized on the shift and the baud rate and the "alphabet". As a result, any halfway awake ham can deploy RTTY successfully.
Until at least a common CQ format emerges for some of these newer digital modes, we will only see (for the most part) a small community of folks who know how they want to set all those parameters "today" with their immediate buddy and that will be that.
They are not really developed for random hams to find each other. PSK31 is just about the last conversational mode that did so.
Still, it would be nice if operators took the 15 minutes needed to read up on and enable this feature.
Or we could actually
standardize and avoid the whole thing. The point ought to be
conversation. If you want to do experiments in trade-offs on bandwidth versus symbol speed and so on, be my guest. But, if the point is to have a
conversational mode, then twiddling all these dials is frankly a burden and a great explanation as to why they aren't more popular.
Pick a side. Conversation or experiment. Can't really expect to have both.