From one of the videos on youtube, it appears that there is a lot of hand work that goes into the making of the parts and preparing the cables for the unit. It may just be easier/more cost efficient to continue and complete the unit, rather than having to make the parts, and then separate them and make sure that everything is included in the box that should be, and it is all carefully packed.
Additionally, I wonder if there have been many returns of kits that 'did not work' because they were not completed correctly, (although assembly is NOT that difficult!) and since, like Heathkit, Ken will not let you fail, he may have had to put more time and effort into 'repair.' Complete and tested units may actually keep the cost down, since the kits did have a price increase already, and they are now concentrating on the tuner and the new amp.