People love digital? Or DXpeditions are going to it because its easier?
The smaller expeditions, the ones with one, two, or maybe four ops are doing more digital. Why? Rate.
FT8 in F&H gives you rate. Now, if you have a big team, you're almost certain to have someone who can really churn out the rate on CW and/or SSB. But, a small group might not have first class DXpedition/Contest Ops that can pull 100 to 200 Qs an hour out of a howling pileup.
They will migrate naturally to FT8 in F&H to get rate. That's what we've been seeing.
Do big expeditions have
only high rate operators? Of course not. But, they are there and they account for a lot of Qs when they are present. They also tend to get assigned to the "hot" bands whereas an operator with a lower rate will do the other bands. Meanwhile, FT8 cleans up everywhere it is tried.
So, if you don't like FT8, work hard for the minority of Qs in the other modes or lobby for better funded, larger teams to go after the other modes.