It is a portable VHF-TV/UHF-TV/FM antenna for a travel trailer or RV. On the back side of one of those pairs of black insulators there should be wing nuts. That's where the "75 to 300 ohm" balun goes to connect coax to it for the run to the TV.
A full installation would have the antenna mounted on the top of short aluminum mast which sits inside a bracket on the RV or trailer that locks the mast with a large wing bolt. When you get to your destination you expand the antenna by grabbing one of the antenna's large elements and pulling outward. All the elements should then swivel and you now have all the elements perpendicular to the boom. You then push up on the aluminum mast to extend the antenna above the roof line, point it in the direction you want and tighten the large wing bolt on the bracket to lock it in place. Low profile and low wind load when traveling.
EDIT: On closer inspection it appears that the elements don't have the plastic straps to make them all swivel outwards together so you'd have to open each element individually.
Also, when used for traveling it's important that the end of the antenna on the floor faces forward so the elements don't fly open from wind force when driving down the highway.