It's clear he caters to the idiots that think snake oil is a requirement to listen to music.
There's a remarkable market for overpaying for audio gear that is at least 50 years old that I know about.
Hey, it's their money. But it is an interesting side-show if you don't participate. Or, maybe not quite that.
Once upon a time, I blundered into a website just like this one, except it was
specifically devoted to this kind of gear.
Prominent in the signup or the terms or some such, they had something fascinating. It went something like this:
"Posts showing the scientific findings on audio equipment are not welcome. We are aware of what science says about these things and we don't agree with it. Posting about it is not constructive and such posts will be deleted."
To me, that's a very sad thing. It's one thing to spend more money than one "should" because "I just like it". I don't have a problem with that.
It's another to say openly that they don't want to hear actual facts. Which was pretty much the way it read. You couldn't really read it any other way.
The posts were full of folklore masquerading as fact as a result. Truly tinfoil hat level stuff. I read for a while in amazement and left.
If that's the market Western Electric is aiming for, they will never turn their attention to us, I suspect.