Our local Athens High School, in the shadow of Ohio University, has had a challenge maintaining a presence and attracting interest for Ham Radio in this age of computers, game boys, and internet hotmail and chat rooms. However, the local computer instructor persists, and a club does exist.
You might ask him how he did/does it. Contact Sam Slattery, N8SUZ. He's also an active member of the Athens County Amateur Radio Association, and about a dozen other community groups.
By the way, colleges and universities are experiencing the same trouble attracting students as well. Ohio University has maintained a group name, if not a call sign, but has a very energetic sponsor right now also. (One group feeds the other...got it?)